Information in the absence of knowledge is dangerous.

What do you need to expand your reach to new customers, increase your influence with existing customers and meet your revenue goals?

These courses were created specifically for business owners, to show you how to manage, market and measure your business AND make important business decisions from your data. All courses include:

Videos Courses
Each course unit includes in-depth video instruction and text transcript.
Office Hours
Not sure how a concept can work for your company? No problem, jump on a live chat session with me and let's discuss it.
Private Group
All course participants have access to a private Facebook community, where resources and other information is posted regularly.

Free Webinars

Students are invited to exclusive free webinars covering many topics of interest to business owners and solopreneurs.

Regular Updates

The technology, analytics, and marketing industries change rapidly. Courses are updated on a regular basis to provide you the most up to date concepts.


All courses include a list of resources and key terms, to help you better understand the concepts discussed.

Sooooo, why should you take my courses?

Simple! You want a successful, lucrative company, and there are plenty of gurus to give you tactics on how to do that. But, how do you know if what you're doing is working? Sure, sales are up, but are you spending more than you're getting in return? Let me teach you the basics of managing, marketing and measuring your web presence and save you some coins too!

But Who Am I?

It's only natural that you would want to know my credentials before taking a course from me and I totally understand that! So, allow me to introduce myself...

Hi! I'm Jessica Davis, it's nice to meet you.

I’ve spent the past 15 years working in the digital strategy industry. While I began my career in website design, my passion has always been to help businesses expand their reach through web-based strategic thinking. Come over to my website and check out other ways I can help you manage your business.

Throughout my career I’ve worked in several capacities across many verticals including digital marketing, usability, social media, and web analytics. This unique experience mix allowed me to connect the dots between these industries and create customized strategies that work for individual organizations.

I began my career as a Web Technology Analyst for a local bank in Michigan. After completing college, I moved to North Carolina and began working with a digital marketing company. It was during this position that I cultivated my love for small and medium businesses. By 2008, I’d found my calling in digital analytics and have worked every day since, to bridge the gap between technology and marketing; translating the foreign language that often confuses businesses and throws them off course.

And there you have it! If you have more questions about this academy, feel free to e-mail me at Otherwise, go ahead, enroll now and be on your way to a better return on your marketing investments.